Know your leads. Grow your Business.

As interest rates stabilize, Mortgage lenders need to be prepared for the pent-up housing demand. One of the keys to unlocking this potential lies with first-time homebuyers, a critical market segment that could significantly drive your growth strategy. As a lender, it's important to understand the unique needs and behaviors of these borrowers to effectively engage with them. We provide comprehensive insights to help you identify and target this demographic more successfully. Our data-driven approach can empower you to create tailored marketing strategies and financial solutions that resonate with first-time homebuyers. Leverage our insights to strategically position yourself in this competitive market and capitalize on the opportunities that lie ahead. Join us for a 60-minute Webinar as our experts examine the results of our recent study on first-time homebuyers and share insights into best practices for capturing this demographic in 2024.

As interest rates soften, pent-up demand stands poised to surge once affordability shifts. Given this environment, it's imperative to reassess your lending strategy to recognize new avenues for growth. We've examined the first-time homebuyer segment to identify credit-qualified prospects and offer insights on potential opportunity areas.

Download our white paper to deepen your understanding of first-time homebuyers and learn best practices for how to successfully identify and engage this audience to help your business drive more sustainable growth.

In the face of a changing economic environment, many lenders have tightened their marketing budgets and lending standards - while others have found opportunity for growth amid uncertainty. Download this tip sheet to learn how you can make the most of your marketing spend to drive profitable and responsible growth.

Millennials, now the largest living generation, are coming of age and entering those big life moments. College graduations, first jobs, getting married and moving out. But what about home ownership? Do Millennials want to buy real estate? Can they?

In this 45-minute webinar, experts from Experian and Freddie Mac team up to reveal the latest insights into home ownership, specifically in relationship to Millennials.

Learn more about:

• Which Millennials are potentially "ready" to buy a home and what they look like in terms of credit?
• What Millennials can afford and where?
• Where lenders should target their efforts to meet the needs of this population?