Reach suburban households
Middle-aged, ethnically-mixed suburban families and couples earning upscale income
The four segments in this group are filled with ethnically-mixed, middle-aged couples and families with children enjoying upscale lifestyles. Concentrated in suburban neighborhoods, these households are in the middle childrearing phase of their lives, coping with growing families, mid-level careers and monthly mortgage payments. Despite incomes nearing six figures, these 30- and 40-somethings still face high transportation costs in their suburban neighborhoods. However, they're happy to be bringing up their children in these middle-ring suburbs known for quiet streets and short commutes to in-town jobs.
5.02 percent of U.S. households
| Suburban dwellers | Diverse households |
| Family-centric activities | Career-focused |
| Success-driven | Upscale lifestyle |
| Community-minded | Brand-conscious |
| Internet convenience | Value-minded |
The Gen Xers who make up most of the adults in this group represent the first generation to make the Internet part of their daily lives. Now fluent in high-speed wireless and cellular technology, they're active users of digital media for a wide variety of applications. They go online to bank, telecommute, get stock information, bid on auctions, listen to Internet radio stations and get movie reviews. They often visit electronics, fashion, business and children's sites. Many are comfortable making purchases via online retailers.
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