Persons in these households have expressed an interest or engage in a variety of recreational sporting activities, such as cycling, golf, skiing, tennis, snowboarding, soccer, auto racing, swimming, bowling, or scuba diving.
Persons have indicated the purchase of sports-related equipment.
Persons expressed interest in books, videos or magazines related to various sporting activities or collecting sports-related items, or persons may purchase sports-related equipment through various channels.
Target with precision, using activity and interest information. Experian uses a variety of online and offline channels to capture consumer information for our mailing lists. Essentially, we make tangible what was previously intangible and identify consumers whose lifestyles predispose them to purchasing a wide range of products and services.
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