With a powerful combination of data, including demographic data, life event triggers, purchase predictors, lifestyle segmentation and marketing channel preferences, Experian’s Data MixologyTM can help you create the perfect audience to promote your product or service.
Experian’s Data Mixology is a blend of the following Experian solutions:
ConsumerViewSM marketing database:
- World’s largest consumer marketing database, with data on more than 300 million individuals and 126 million households
- Demographics such as age, gender, marital status, presence of children, family status and
- More than 30 years of historical information and industry experience
- Lifestyle segmentation, including 71 unique types and 19 overarching groups.
- Marketing channel preferences from mail and TV to online and streaming radio.
- Life event triggers, including new homeowners, new movers and new parents.
- Purchase predictors on categories ranging from furniture to cosmetics to pet items.
To learn more about how Experian’s data solutions can help you have more meaningful interactions with people, complete the form at the right.