ConsumerView^SM: Marketing data that connects brands with fans

ConsumerView can take your business to the next level with thousands of data attributes available, such as:

• Consumer demographics like age, gender, marital status, children and income.
• Life event triggers like new parents, new homeowners, and new movers.
• Automotive data that provides insight into the vehicles consumers have in their garages and the likelihood of households to purchase a vehicle.
• Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level.
• Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories.
• Consumer decision-making styles and preferred marketing communication channels.
• Attitudinal and behavioral data such as interests, hobbies and brand preferences.
• Mosaic® USA lifestyle segmentation data that segments the country into 19 overarching groups and 71 underlying types.
• Business information on millions of U.S. businesses including business owner data.
• Technology attributes which provide vivid detail into the use and adoption of devices and even social media platforms.
• Political personas that predict liberal to conservative and everything in between, even social attitudes and opinions.