Target and segment your customers with rich consumer data
Experian’s U.S. ConsumerView marketing database covers over 300 million individuals and 126 million households. With the freshest data compiled from hundreds of public and proprietary sources, Experian has thousands of powerful data points to help marketers reach their targeting goals, including demographics, purchasing habits, lifestyles, interests and attitudes.
Target your audiences with precision and insight through Mosaic USA
Experian Marketing Services’ Mosaic USA is a household-based consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages.
Create your perfect audience
With a powerful combination of data, including demographic data, life event triggers, purchase predictors, lifestyle segmentation and marketing channel preferences, Experian’s Data MixologyTM can help you create the perfect audience to promote your product or service.
Cleanse and validate customer data for better direct marketing
Make sure your marketing data is clean and accurate to help avoid wasted time, materials, marketing dollars and a poor customer experience. Our industry-leading audience and list processing services ensure your direct marketing campaigns are personalized, cost effective and deliverable.
Expand reach through custom modeling
Your brand’s newest fan is just around the corner. Experian’s powerful combination of consumer data and modeling experience backed by a team of PhD’s and analysts means we can help you successfully reach your best prospects through custom and look-alike modeling.
Communicate with your customers on a personal level
Pair the perfect messaging styles with the right channels and call to actions to deliver a personalized experience to your best customers. TrueTouch segments were developed with the idea that no consumer is the same - and they need to be engaged with on their terms to successfully market to them.
Identify your most profitable audiences
Experian's Financial and Wealth Audiences suite of solutions can help you accurately target consumers for financial services offerings using wealth indicator audiences, developed through our exclusive partnership with First Manhattan Consulting Group (FMCG Direct).