Articles
June 2020
May 2020
Tech Giants Like Apple, Experian, And Google Fight Pandemic With Digital Apps | Forbes
Daily Experian data sheds light on 43% of Americans with car payments | Subprime Auto Finance News
Podcast: Experian discusses consumers’ current intentions toward vehicle purchasing & service | Auto Remarketing
Roku Boosts DSP Operations, Launches OneView Platform | MediaPost
April 2020
Panera Launches Grocery Service, More COVID-19 News and Resources | Total Retail
Experian Offers Free Tools to Help "Essential Organizations" ID and Assist Those Most Affected by COVID-19 | MKTGinsight
Experian Introduces At-Risk Audiences, Leverages Data Assets to Identify Those Impacted by COVID-19 | MarTech Advisor
Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacted by COVID-19 | MarTech Series
MarTech Minute: Experian releases At-Risk Audience segments | MarTech Today
Experian Releases New Research Insights on Consumer Sentiment During COVID-19 Outbreak | Native American Financial Services Association
March 2020
3 Data-Driven Strategies to Grow Deposits | Credit Union Times
11 Things to Avoid If You Want to Maintain Consistent Branding | AdAge
Feb 2020
How Third-Party Data Creates More Meaningful CX w/ Aimee Irwin | The B2B Revenue Executive Experience podcast
Keep the consumer at the center: The key to campaign activation | AdAge
Connect to Those Who Don’t Watch the Big Game | Broadcasting and Cable
Jan 2020
Are You Including OTT In Your 2020 Marketing Plan? | Forbes
MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America | Martech Series
Leveraging Multiple Data Sources for Better Campaign Coordination | B2B Growth
7 strategies for gaining better customer data | AdAge
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories | Beet.TV
75 Inspiring Martech Leaders Who Are Prepared for 2020 | MarTech Series
Dec 2019
Measurement: The oft-forgotten component of a campaign | MarTech Advisor
15 essential qualities every great marketing leader should have | AdAge
In search of the ideal member | CU Insight
Experian’s Identity Resolution Solution | DMNews
Using Big Data to Create Customer Connections with Aimee Irwin | Brand Driven Digital
Experian’s new identity resolution service seeks to help marketers improve customer experience | Marketing Land
Experian’s new identity resolution service seeks to help marketers improve customer experience | Martech Today
Nov 2019
Experian Unveils Customer Identity Tool | MediaPost
Experian Connects Mobile Ad IDs to Other Identifiers | Customer Data Platform Institute
Experian Launches New AI-based Solution to Help Marketers Connect Mobile Ad IDs (MAIDs) | MarTech Advisor
Experian Launches Product To Connect Mobile Ad IDs With Offline Data | AdExchanger Newsletter
Experian Launches Digital and Offline Identity Tool | ResearchLive
Advanced Data and Innovative Technology Power Experian’s Efforts to Help Marketers | Data&Storage Asean
Comcast eyeing big brands with new data-driven addressability offer | The Drum
August 2019
Closing the Loop on TV Measurement | MarTech Advisor
Pros Talk Attribution, Automotive | MediaPost
July 2019
June 2019
The Clear Path To Personalization: Delivering Superior Experiences, One Customer At A Time | Forbes Insights
Want To Build Strong Relationships With Shoppers? Start With Identity Resolution. | Retail Touch Points
TechBytes With Kevin Dean, President of Marketing Services at Experian | MarTech Series
Older
MarTech Interview with Aimee Irwin, Vice President, Strategy Experian | MarTech Series
Solving the Identity Challenge: Three Ways to Market to Guests Better | Hospitality Technology
Identity: The often‑overlooked priority for online retailers | Digital Commerce 360
Experian ConsumerView Data Offered in LiveRamp's Data Store | MediaPost
Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store | MarTech Series
Identity Resolution and Cross Device Identity Management | MarTech Advisor
Resolving Identity: The Key to Automotive Success | CBT Automotive Network
‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV | Digiday
Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics – Amy Hughes, Experian | CBT Automotive Network
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss | Beet.TV
Experian Reducing TV Audience Segment Pain Points | Beet.TV
‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year | MarTech Series
Technology Disruption is Good for TV Advertisers | BroadcastingCable
TradeTalks: Data will Impact the Future of Advertising | NASDAQ LIVE
Proper Matching: The Missing Piece to Identity Resolution | MarTech Advisor
TechBytes with Aimee Irwin, Vice President, Strategy, Experian | MarTech Series
Experian’s Danaher On Data Marketplace Disruption | Beet.TV
The Monday Stack: The Future of Work/The Future of Identity | DMNews
Experian Reinforces Its Commitment to Help Companies More Accurately Identify and Better Connect with People | MarTech Series
On Brand: A Podcast About Branding - Why Data Is Critical to Building Customer Loyalty with Kevin Dean | Brand Driven Digital
Interactivity In CTV May Be Key To Driving Sales | MediaPost
Report: Connected TV impressions have grown 106% since 2016 | Marketing Land
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity | Aithority
Experian Grows MarTech Community To Enhance Brand-Audience Connectivity | SalesTech Star
Experian Launches Activation Partners Program, With Sights On Cross-Channel Targeting | DMNews
Experian Announces New Partner Program to help Advertisers better Connect with Audiences | MarTech Advisors
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity | MarTech Series
Power 300: Q&A with John Gray of Experian | Auto Remarketing
AB 180: How Can You Use Data To Tell Your Legacy Narrative? | All Business with Jeffrey Hayzlett
TechBytes with Kevin Dean, President and General Manager, Experian | MarTech Series
Omnicom: 'Yes, We Did' Look at Acquiring Acxiom Unit, but We're Renting Data Instead | AdAge
Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices | Adweek
Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM | AdExchanger
Why Identity Matters to Marketers … and Consumers | Adweek
What Is Cross-Device Identification and How Can Marketers Use It? | CMSWire
Experian Launches Experian Marketing Engine™ at the Cannes Lions | MarTech Advisors
Experian Launches Experian Marketing Engine | DestinationCRM
Quality is the New Data Frontier | DMA
Experian Takes the Next Step Forward in Identity Resolution | MarTech Series
Experian Launches MarketingConnect | DestinationCRM
Experian Launches MarketingConnect(SM), a new Platform For Identity Services | ReadITQuik
Experian’s President of Marketing Services, Kevin Dean sits down with us to discuss the future of Adtech | Authority Magazine
DMA, ARF and CIMM To Develop Data Quality Labeling Standards | DMA
Audiences Respond to Ads Catered to Them, but TV Campaigns Haven’t Caught Up | Adweek
5 Tips To Up Your Attribution | MediaPost
Busting the Biggest Myths About Digital Transformation | MKTGinsights
Don’t Skip These Questions When Talking to Martech Vendors | MKTGinsights
Digital and Traditional Marketers Aren’t So Different After All | MKTGinsights
The Missing Link: Maximizing Social Media To Power Marketing Campaigns | MediaPost
TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian | MarTech Series
Roku Expands OTT/Linear TV Measurements For Advertisers | MediaPost
Helping Non-Profits Resonate with the Right Audience #ExperianStories | Experian Blog
To Resonate, Influencer Marketing Can’t Just Borrow Interest | [a]list
Forward thinking: Reshaping how Marketers View Campaign Attribution | MarTech Advisor