Now more than ever, it is necessary for marketers to create stronger segments to drive campaign performance. Whether it's identifying your most profitable target audience, establishing new and emerging customer bases or cross-selling into your strongest performing segments.
There are infinite data combinations and selections Experian Marketing Services can help you with for optimal audience targeting. Using our comprehensive inventory of data, we can find even the most unusual of audiences to help you connect your advertisers with new prospects. From demographics to behavioral and psychographic information, we draw on a massive base of knowledge accumulated during five decades in business. Our audience segments are powered by our industry-leading compiled consumer database — ConsumerViewSM — and we maintain a wealth of information about consumers and how they make buying decisions.
Audience Guides
- Demographics
- Ethnic Insight
- Housing Attributes
- Financial & Wealth Audiences
- Auto Audiences
- Lifestyles and Interests
- Entertainment Audiences
- Retail Audiences
- Telco Audiences
- Mosaic® USA for Precise Consumer Segmentation
- Life Events
- Lifestyle Segmentation
- Political Personas
- GreenAware
- Audience on Demand
We’re here to help you find those niche audiences too. Spot a new trend or an event that might spur demand for advertising? Give us a shout. Bookmark this page and check back frequently for more seasonal audience information.