You can segment consumer audiences using demographics, geographic location, consumer behavior, psychographics, social media habits, life-stage, transactional patterns, and more. But what does that look like for you?
Let’s say you’re a marketer at a sporting goods and outdoor equipment store. Your brand wants to increase sales at a specific store location. To accomplish this goal, you’ve decided to create a localized campaign to reach people most likely to spend at that store. The first step is segmenting your audience for the campaign. You want to reach a target audience who:
With this customer in mind, you can produce a campaign that emphasizes the benefits of getting away from a home office, packing up a cat or dog, and spending time in the great outdoors. Across channels, Experian can help you deliver the campaign to your target audience and measure its effectiveness on sales at the store level.