A Strategy Management Tool by Experian

Quickly Optimize Decision Strategies across the Customer Life Cycle

Decision Point^SM is Experian’s newest optimization product innovation that enables your organization to create and optimize strategies with a quantifiable return on investment.

Decision Point is a robust tool that leverages Marketswitch Optimization^SM technology to provide organizations with powerful strategies delivered thorough flexible options with a low cost of ownership. It empowers your organization to make appropriate risk-reward decisions to improve the overall health of your portfolio and maximize key business objectives.

• Experian consultants partner with your organization to create optimized strategies that maximize organizational defined goals and constraints
• Short development / delivery timelines enable your organization to respond quickly to changing market conditions
• Robust reporting enables your organization to quantify the impact of strategy modifications — before implementation
• Optimized strategies are easily  implemented / executed and require minimal internal resources
• Strategies delivered via flexible options determined by your unique organizational needs
• Low cost of ownership with proven return on investment

Benefits of Optimized Strategies

Optimized strategies are available across the customer life cycle. Decision Point will help you:

• Improve marketing campaign effectiveness
• Establish account terms right at account inception
• Improve customer loyalty through robust cross-sell campaigns and offers/incentives
• Minimize losses and maximize internal resource effectiveness