Many conventional segmentation schemes start with demographics or implied life stages and then attempt to infer relevant insights about consumers. In contrast, Financial PersonalitiesSM starts with primary research to derive the critical insights regarding consumer needs, attitudes and behaviors:
Given that consumers’ needs, attitudes and behaviors vary across financial services categories, we conduct and refresh our research against each specific category.
We then combine consumers’ needs and attitudes with their actual behavior and use proprietary clustering techniques to develop our frameworks. Finally, we build predictive models, using our comprehensive consumer data resources, to generate scores to accurately assign consumers to their Financial Personality within each category.
The following are just a few examples of some of the powerful targeting and tailoring insights you will be able to leverage with Financial Personalities:
Loyal Rewards Enthusiasts
Promote rewards-oriented credit cards to consumers who:
Credit Hungry Card Switchers
Promote credit card balance consolidation offers to consumers who:
Conservative Bank Loyalists
Promote high-yield money-market accounts, high-yield savings accounts and CDs to consumers who:
Insecure Debt Dependents
Promote free checking products to consumers who:
Home Equity Enthusiasts
Promote home-equity lines of credit to consumers who:
Secure, Savvy Credit Users
Promote home-equity lines or loans to consumers who:
Sophisticated Line Users
Promote personal lines of credit to consumers who:
Insecure Debt Dependents
Promote personal loans and lines of credit to consumers who:
Contact us today to learn more about Credit-Based Financial PersonalitiesSM.
Call: 855-339-3990