Evaluate sales attribution, market share and ROI so you can adjust your strategy for optimal results. Leverage our powerful insights and data to measure the sales effectiveness of your online and offline marketing campaigns.
Gain data-driven insights beyond clicks and impressions with our marketing measurement tools, including closed-loop measurement or response attribution.
We deliver comprehensive, multidimensional analysis of your marketing programs, including forecasting and budgeting strategies.
Our self-service, web-based platform gives you flexibility to leverage Experian® data, import your data or use third-party data, as well as tools to manage your marketing efforts — including results.
Properly track audiences through the process and effectively determine the path to purchase.