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Measure better. Spend smarter.

Evaluate sales attribution, market share and ROI so you can adjust your strategy for optimal results. Leverage our powerful insights and data to measure the sales effectiveness of your online and offline marketing campaigns.

Focus future efforts

Gain data-driven insights beyond clicks and impressions with our marketing measurement tools, including closed-loop measurement or response attribution.

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Understand ROI through omnichannel analytics

We deliver comprehensive, multidimensional analysis of your marketing programs, including forecasting and budgeting strategies.

Built into our platforms for your benefit

Our self-service, web-based platform gives you flexibility to leverage Experian® data, import your data or use third-party data, as well as tools to manage your marketing efforts — including results.

How we can help

Measure the effectiveness of your marketing campaigns with powerful insights to help improve your marketing strategy, influence future efforts and justify marketing spend.

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Marketing measurement and attribution

Target smarter with better measuring capabilities.

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Optimize marketing spend

Make the most of your marketing dollars and see greater ROI.

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Single-customer view

Gain a complete picture of your customers, including their online and offline engagement.

Insights

Attribution: The most powerful tool for your next advanced TV campaign

Properly track audiences through the process and effectively determine the path to purchase.

Marketing measurement and attribution

See how optimizing your campaigns based on clicks, may mean you’re leaving money on the table.

Explore our solutions

Discover our capabilities across the board.

View all solutions
Advanced Analytics & Modeling

Advanced Analytics & Modeling

Cloud Applications & Services

Cloud Applications & Services

Collections & Debt Recovery

Collections & Debt Recovery

Credit Decisioning

Credit Decisioning

Credit Profile Reports

Credit Profile Reports

Customer Management

Customer Management

Data Quality & Management

Data Quality & Management

Data Reporting & Furnishing

Data Reporting & Furnishing

Data Sources

Data Sources

Fraud Management

Fraud Management

Identity Solutions

Identity Solutions

Marketing Solutions

Marketing Solutions

Regulatory Compliance

Regulatory Compliance

Risk Management

Risk Management