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Measure better. Spend smarter.

Evaluate sales attribution, market share and ROI so you can adjust your strategy for optimal results. Leverage our powerful insights and data to measure the sales effectiveness of your online and offline marketing campaigns.

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Focus future efforts

Gain data-driven insights beyond clicks and impressions with our marketing measurement tools, including closed-loop measurement or response attribution.

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Understand ROI through omnichannel analytics

We deliver comprehensive, multidimensional analysis of your marketing programs, including forecasting and budgeting strategies.

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Built into our platforms for your benefit

Our self-service, web-based platform gives you flexibility to leverage Experian® data, import your data or use third-party data, as well as tools to manage your marketing efforts — including results.

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How we can help

Measure the effectiveness of your marketing campaigns with powerful insights to help improve your marketing strategy, influence future efforts and justify marketing spend.

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Marketing measurement and attribution

Target smarter with better measuring capabilities.

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Optimize marketing spend

Make the most of your marketing dollars and see greater ROI.

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Single-customer view

Gain a complete picture of your customers, including their online and offline engagement.

Insights