Measure better. Spend smarter.
Evaluate sales attribution, market share and ROI so you can adjust your strategy for optimal results. Leverage our powerful insights and data to measure the sales effectiveness of your online and offline marketing campaigns.
Focus future efforts
Gain data-driven insights beyond clicks and impressions with our marketing measurement tools, including closed-loop measurement or response attribution.
Understand ROI through omnichannel analytics
We deliver comprehensive, multidimensional analysis of your marketing programs, including forecasting and budgeting strategies.
Built into our platforms for your benefit
Our self-service, web-based platform gives you flexibility to leverage Experian® data, import your data or use third-party data, as well as tools to manage your marketing efforts — including results.
Attribution: The most powerful tool for your next advanced TV campaign
Properly track audiences through the process and effectively determine the path to purchase.