Consumer database marketing
Create more meaningful interactions with consumers and drive engagement
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Tap into the power of the world’s largest consumer database
Leverage Experian’s powerful consumer data to learn more about your customers, drive new business and deliver intelligent interactions across channels. Using data-driven campaigns, marketers can better understand their current and prospective customers to ensure they’re delivering relevant messaging in the right channels to make the biggest impact. Additionally, you can enhance data with our consumer profiles to better understand customer motivation.
Our marketing database includes data on demographics, life events, lifestyles, behaviors, attitudes, mobile locations, purchase behaviors and more. Taking customer data platforms a step further, we provide a complete picture of online and offline customer engagement. As such, we deliver the data, tools and insights you need to reach customers and lookalike prospects.
We have the most comprehensive — and accurate — consumer database, including offering contact data validation to make sure your messages are reaching your customers.
Leave the competition behind
By creating messaging that’s relevant to your audience, you can build a powerful connection with customers that sets you apart from the competition and builds loyalty.
Message received with validated contact data
Whether you communicate with your customers or clients by mail, email or over the phone, we’ll help you improve your contact data quality — including address, email and phone data — to ensure each message you send is received.
Find and predict your most profitable customers
Turn customer information into a comprehensive marketing resource. By defining unique characteristics of the best customers, you can anticipate likely future behaviors and buying trends.
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