Important updates from Experian regarding COVID-19 (Coronavirus). Learn More

Data profiling

Data is your most valuable asset — keep it actionable and accurate

Happy woman working on laptop

The importance of data profiling

Incomplete, duplicate and inaccurate customer data can negatively impact your business and brand. This is where data profiling comes in. Data profiling and discovery help you to understand what problems exist and what actions need to be taken. By profiling your data, you can identify and better understand your customers, make better decisions to increase profits, ensure compliance and improve customer satisfaction. 

Our data profiling software can examine and analyze data to identify relationships, recognize outliers and detect duplicate information to prioritize your clean database. Our proactive data profiling capabilities help your organization maintain a holistic view of customers.  

Happy woman working on laptop

Support your business initiatives with our data profiling solutions

Use our data profiling solutions to better understand your customers and drive customer experience through clean, accurate customer data.

Increase profits

Identify and prioritize the data errors that impact your business the most. 

Discover relationships

Cross-system relationship discovery identifies customers across databases. 

Save time and money

Automate processes and free up time once spent manually identifying and correcting errors.  

Increase your bottom line with target marketing efforts

Deliver a better customer experience based on accurate customer data. 

Building a business case for data quality

Get a better understanding of how organizations are building a business case for data quality.

Download now

Insights

Contact our data quality experts

Our knowledgeable team of specialists and consultants are here to help.

(888) 727-8822

We are unable to address personal credit report and/or membership inquiries via this business form. Visit Experian.com/help or call 888-397-3742 for consumer assistance.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.