Every organization wants the best and the most insights into their customers. However, many organizations lack the complete breadth and depth of information, leading to gaps and missing information. Experian is here to help enrich your data with the best and most up-to-date information.
With our data-enrichment services, your organization can get complete customer profiling and append up to 900 data elements to your existing customer records. With these data attributes, you can get greater insights into financial data, buyer propensity, automotive data and more.
Our data-enrichment services start by validating the contact data you already have — such as names, phone numbers, addresses and email addresses. After our service cleans the data, it then enriches it with an accurate and personalized analysis — allowing you to create customized messaging that helps your business connect and engage with customers. You’ll get to use our predictive modeling technologies and work with our team to get dedicated support every step of the way.
With our solution, you’ll be able to ensure that your data is accurate, up to date and complete.
Incorporate 900 new data elements and attributes into your existing customer records to update missing or incomplete data fields.
Following customer data enrichment, your organization can use defined audience segments to target your customers more accurately.
Tailor your messages based on your customers’ needs and preferences and connect through their preferred channels of communication.
See how one client used data enrichment to accurately target, attract and connect students to schools.