Customer Acquisition strategy

Acquiring new customers is critical to any business, whether you’re a startup or an established global company. Without the right tools, knowledge or help, you can waste precious resources focusing on the wrong elements. Here’s how Experian^® can help you optimize your client acquisition strategies:

Target Prospects

Identify prospective customers matching your business objectives using our specialized research, market surveys, psychographic profiles and analytics tools to segment audiences. Creating more targeted and relevant offers greatly improves your ability to acquire customers.

Evaluate Risk

Determine which businesses and consumers make profitable new customers and present the least amount of risk. Experian offers business reports, public records and risk modeling tools as well as credit information, application screening tools and scoring software to assess a prospect’s creditworthiness.

Determine the Best Offer

Set optimal lending terms using scoring and segmentation tools. Our customer acquisition programs analyze credit application data and automate the decisioning process to provide you with the most profitable offer recommendations.

Originate Credit Applications

Develop a simple, low-risk credit application process. Experian’s credit and loan origination software products analyze risk and automate underwriting to improve the integrity of your lending efforts.

Improve Direct Mailings

Get better results from direct mail offers by employing valid address data to improve delivery and suppression techniques to exclude non-targeted customers. These simple measures significantly decrease costs associated with returned mail or non-conversion.

Market Research

Gain a better understanding of consumer behavior, attitudes and motivations — particularly as it relates to your prospects — using our extensive business reports and customized modeling tools.

Digital Marketing

Acquire new customers using online marketing and targeted television advertisements. Electronic media enables you to advertise your products and services to a mass audience quickly and cost effectively, and attain immediate and quantifiable results.