Auto Manufactures Marketing Best Practices

OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.   

In this Webinar we will discuss a range of commonly used KPIs used to measure campaign performance. You will gain an understanding of:

• The benefits of key KPIs in analyzing advertising performance and optimization
• How to increase advertising results with varied measurement approaches
• The importance of specifically defining audience targets upfront for accurate measurement and richer insights into the results