Power up your automotive marketing
With the Experian Marketing Engine
It takes three things to sell a vehicle - cars, consumers and credit
We are the only primary data source for all three.
We are uniquely positioned to transform information into action to help you find, reach and retain more customers. And we can prove it.
Fueled by world-class, data driven insight, the Experian Marketing EngineTM is an end-to-end, turnkey solution that delivers a powerfully precise picture of who and where your customers are. So you can target - and conquest - your market like never before.
Flexibility that fits your auto marketing
The Experian Marketing Engine is designed to accommodate your needs. It can be leveraged as a full suite or its multi-channel, media-neutral, privacy-safe solutions can be purchased individually. Either way, it integrates seamlessly into your current platforms.
We'll give your marketing a little extra horsepower. All you have to do is step on the gas.
Identity Resolution
Link fragmented data across channels, platforms and devices to build unified customer profiles that make a more omni-channel customer experience possible.
Automotive Audience Targeting
Leverage world-class automotive, predictive and lifestyle data to build precisely segmented audiences for every campaign and achieve high-octane results.
Multi-Channel Media Activation
Leverage our relationships with more than 100 media partners and digital platforms to launch and optimize your one-to-one marketing campaign across all channels.
Campaign Measurement
Determine the ROI of your online and off-line campaigns and gain actionable insights for future campaigns with easily digestible dashboards and reports.
Measure campaign performance
Drive business with a powerful tool to track and measure actual sales results from your omnichannel marketing campaigns. You’ll gain insights with intuitive dashboards and visualizations that provide easy access to campaign performance by vehicle make, model and class. You’ll know who purchased from you, and who purchased from your competitors, and apply those insights to improve the effectiveness of future actions.
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