Auto Marketing Services
A revolutionary approach to marketing effectiveness
Market the right offer, at the right time, to the right consumer, in the right place.
When market growth is limited, acquiring new share is essential to your business success. That’s why we created the most sophisticated automotive marketing services available in the market today.
By combining the highest-quality vehicle, credit, demographic, transactional, and behavioral resources all under one roof. We have created scalable, easy-to-use solutions to win the competitive advantage.
Explore our marketing solutions
For Dealers
The Experian Automotive Intelligence Engine™ brings together market insights, strategy, audience targeting and results measurement to help dealers find, reach and retain more customers than ever before.
For Auto Manufacturer Marketers
Experian Marketing Engine powers automotive marketing by helping automotive marketers idenitify the right audience, uncover the most appropriate communication channels, develop messages that resonate and measure the effectiveness of your marketing activities.
Auto Attribution and Measurement
Measure the effectiveness of your campaigns with the insight of competitive vehicles that were purchased by prospects, along with their finance information, and a wealth of customizable attributes.
Audience Targeting
Easily conquest for sales by zeroing in on the right prospects. We offer an industry-first-look into consumer and vehicle purchase behaviors, ownership data, credit statistics and digital identity.
Consumer Data – Identity, Enrichment, and Hygiene
We have a full-range of consumer auto data solutions - from cleansing and enriching your data with vital consumer information to ownership validation, consumer buying habits and much more.
Automotive Intelligence Engine for Dealers
Experian Automotive Intelligence Engine® helps you to increase advertising efficiency and successfully conquest in your marketplace.
Owner Validation
Every consumer’s life is in a constant state of motion. Therefore, it is important to identify what vehicle a consumer is currently driving to make the right offers and communicate more effectively.
Market Insights and Strategy
From house-hold level predictive intelligence to precise audience targeting, our powerful suite of marketing solutions allows you to strategically target the right prospects at the right time.
The power of Experian Data
Get a new sphere of insights with Experian’s vehicle, consumer, online and credit data to ignite a more unified approach to data-driven intelligence. Using our vast in-house data resources, we can link our data to yours so you can transform unprecedented insights into more powerful actions.