Auto Dealer Marketing Services

Your marketing resources are limited, so you need them to perform. Today’s innovative auto dealers are turning to our powerful new marketing solution to identify the right potential audience, adopt the most appropriate communication channels, develop messages that resonate, and precisely measure the effectiveness of their marketing activities.

Experian's Automotive Intelligence Engine™ is our advanced dealer marketing intelligence platform that allows you to collect, sort, and cross-reference the richest data available to the automotive industry today. Using these insights, it develops clear action plans for each dealership’s unique local market. You’ll gain a competitive edge with precisely targeted actions to boost sales and strengthen customer loyalty.

Our Performance Managers are Google Analytics experts, with access to exclusive training, events, and new product features. Being a Google Marketing Platform Certified Partner allows us to serve our dealer partners more effectively.  So you can rest assured that you’re on the cutting edge of web analytics.

We go beyond Pay-Per-Click advertising, deploying a strategic approach to help dealerships achieve their objectives through better analysis of your data.

Check out this testimonial video from Mercedes-Benz of Birmingham to learn how the Experian Automotive Intelligence Engine is already helping them gain a marketing edge over their competitors.

Find out how Ciocca Dealerships is using the Experian Automotive Intelligence Engine to boost their ability to find, reach and retain more customers than ever before.