Experian Marketing Engine for Dealers
Boost sales with data-driven marketing strategies
Experian Marketing Engine for dealers turbocharges your marketing effectiveness
Your marketing resources are limited, so you need them to perform. Today’s innovative auto dealers are turning to our powerful new marketing solution to identify the right potential audience, adopt the most appropriate communication channels, develop messages that resonate, and precisely measure the effectiveness of their marketing activities.
Experian Marketing EngineTM for dealers is our advanced marketing intelligence platform that allows you to collect, sort, and cross-reference the richest data available to the automotive industry today. Using these insights, it develops clear action plans for each dealership’s unique local market. You’ll gain a competitive edge with precisely targeted actions to boost sales and strengthen customer loyalty.
MARKET INSIGHTS
Pinpoint demand to find hidden sales opportunities. The Experian Marketing Engine generates powerful marketing strategies and data-driven, multi-channel media plans with engaging, brand-specific messaging direction that resonates and converts.
AUDIENCE TARGETING
Find the best Conquest prospects by make/model, lease/loan, geography, demographic and other predictive variables. Drive Loyalty with automated monitoring of your customers' vehicle/life events and receive CRM alerts when they're projected to be in-market.
RESULTS MEASUREMENT
Sales attribution with market share and ROI enable you to adjust strategy for optimal results. With market-level sales match-back, you’ll get the unique ability to identify both your share of the target audience’s vehicle purchases and know how many went to your competitors.
CREATIVE/FULFILLMENT
Optional service offers turnkey, multi-channel marketing campaigns reaching your customer's inbox, mailbox, social media, streaming service, and more! Reach customers where they spend their time with messages tailored to resonate for maximum impact.
Access Experian's Performance Managers expertise to maximize your marketing ROI
Our Performance Managers are Google Analytics experts, with access to exclusive training, events, and new product features. Being a Google Marketing Platform Certified Partner allows us to serve our dealer partners more effectively. So you can rest assured that you’re on the cutting edge of web analytics.
We go beyond Pay-Per-Click advertising, deploying a strategic approach to help dealerships achieve their objectives through better analysis of your data.
We help you find, reach and retain customers like no one else.
Delivering Smarter Marketing
Skip the headache of managing multiple vendors and platforms. Stop wasting time and ad dollars manually interpreting outdated and confusing data from too many sources. Forget having to create your own marketing creative and guessing how well your campaigns performed. The Experian Marketing Engine uses relevant market insights to develop marketing campaigns that efficiently outsmart, outmarket and out perform your competition.
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